{"id":10035,"date":"2021-06-15T17:57:22","date_gmt":"2021-06-15T15:57:22","guid":{"rendered":"https:\/\/www.kyos.ch\/?p=10035"},"modified":"2021-06-16T11:50:32","modified_gmt":"2021-06-16T09:50:32","slug":"rebranding-at-kyos","status":"publish","type":"post","link":"https:\/\/staging.kyos.ch\/en\/in-the-news\/rebranding-at-kyos\/","title":{"rendered":"Rebranding at KYOS"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10035\" class=\"elementor elementor-10035\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2a9416e5 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"2a9416e5\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-715d1b8a  kyos-vertical-menu elementor-hidden-phone\" data-id=\"715d1b8a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-461249dc kyos-fixed-item elementor-widget elementor-widget-template\" data-id=\"461249dc\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"8783\" class=\"elementor elementor-8783 elementor-8533\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a813e45 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a813e45\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d5af3eb\" data-id=\"d5af3eb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-26058eb elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"26058eb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-3e54c19\" data-id=\"3e54c19\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8cde3b2 kyos-fixed-item elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"8cde3b2\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/staging.kyos.ch\/kyos\/\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19.432\" height=\"44.834\" viewBox=\"0 0 19.432 44.834\"><path id=\"Trac&#xE9;_4373\" data-name=\"Trac&#xE9; 4373\" d=\"M7.771,22.432h0L19.432,0H11.687L0,22.432l11.687,22.4h7.745Z\" fill=\"#2d2926\"><\/path><\/svg>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-48b921f\" data-id=\"48b921f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-390f19f kyos-fixed-item-black elementor-widget elementor-widget-text-editor\" data-id=\"390f19f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a style=\"color: #2d2926!important;\" href=\"\/en\/kyos\/\">About<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-6e00f63\" data-id=\"6e00f63\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-9e3c5c9\" data-id=\"9e3c5c9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9f4a346 elementor-widget elementor-widget-heading\" data-id=\"9f4a346\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Rebranding at KYOS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13605a2 elementor-align-left elementor-widget elementor-widget-post-info\" data-id=\"13605a2\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-5934c6a elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/staging.kyos.ch\/en\/2021\/06\/15\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>June 15, 2021<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-6d7e03c elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-clock\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-time\">\n\t\t\t\t\t\t\t\t\t\t<time>5:57 pm<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-d6c49fb elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/staging.kyos.ch\/en\/author\/etienne-maghakian\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-user-circle\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tEtienne Maghakian\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b7963f elementor-widget elementor-widget-heading\" data-id=\"1b7963f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A new identity for even more expertise<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7013b53 elementor-widget elementor-widget-text-editor\" data-id=\"7013b53\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"MsoNormal\"><span lang=\"EN-GB\">With the aim of constantly listening to our employees and our stakeholders in a more global sense, we at KYOS concluded that it was time to take advantage of the redesign of our website to update our visual identity. This was an opportunity to implement a major rebranding of the brand. We are delighted to share the result with you. We now present to you the brand new KYOS.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f56c9f0 elementor-widget elementor-widget-image\" data-id=\"f56c9f0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"364\" height=\"112\" src=\"https:\/\/staging.kyos.ch\/wp-content\/uploads\/2021\/06\/01.kyos_.logo_.noir_.detaille.png\" class=\"attachment-large size-large wp-image-10177\" alt=\"\" srcset=\"https:\/\/staging.kyos.ch\/wp-content\/uploads\/2021\/06\/01.kyos_.logo_.noir_.detaille.png 364w, https:\/\/staging.kyos.ch\/wp-content\/uploads\/2021\/06\/01.kyos_.logo_.noir_.detaille-300x92.png 300w\" sizes=\"(max-width: 364px) 100vw, 364px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6cb8eb elementor-widget elementor-widget-heading\" data-id=\"c6cb8eb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">More than just letters, a strong symbolism<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bbe4e32 elementor-widget elementor-widget-text-editor\" data-id=\"bbe4e32\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As a first step in the rebranding process, we focused on redesigning the logo. The chevron on which the logo is based, found in the letters <b>K<\/b> and <b>Y<\/b>, is not just a stylistic element but a symbol full of meaning. Therefore, the K is an integral part of this aesthetic and anchors the chevron. The chevron is also similar to an eye. The eye symbolizing surveillance and control, which are absolutely essential concepts in IT security, our core business. This also reinforces the very genesis of the name &#8220;KYOS&#8221;, which was initially the acronym for &#8220;Keep an eYe On Security&#8221;. The chevron was already there, just waiting to be revealed!<\/p>\n<p>The chevron has several meanings depending on which way it is pointing.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b544499 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"b544499\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"5.216\" height=\"12.035\" viewBox=\"0 0 5.216 12.035\"><path id=\"Trac&#xE9;_4048\" data-name=\"Trac&#xE9; 4048\" d=\"M2.086,6.022h0L5.216,0H3.137L0,6.022l3.137,6.013H5.216Z\" transform=\"translate(5.216 12.035) rotate(180)\" fill=\"#541dff\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Chevron pointing to the left side: In this way, it symbolizes openness to the future.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"5.216\" height=\"12.035\" viewBox=\"0 0 5.216 12.035\"><path id=\"Trac&#xE9;_4048\" data-name=\"Trac&#xE9; 4048\" d=\"M2.086,6.022h0L5.216,0H3.137L0,6.022l3.137,6.013H5.216Z\" transform=\"translate(5.216 12.035) rotate(180)\" fill=\"#541dff\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Chevron pointing to the right side: It comes to watch, focus, stay focused and evokes a broad spectrum that represents the open-mindedness that we find at KYOS every day.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"5.216\" height=\"12.035\" viewBox=\"0 0 5.216 12.035\"><path id=\"Trac&#xE9;_4048\" data-name=\"Trac&#xE9; 4048\" d=\"M2.086,6.022h0L5.216,0H3.137L0,6.022l3.137,6.013H5.216Z\" transform=\"translate(5.216 12.035) rotate(180)\" fill=\"#541dff\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Chevron pointing downwards: It gives the feeling of acting as a real funnel and bringing precision. Here we stay focused on the essentials, it also symbolizes our expertise and our constant desire to make complexity simpler\/simplify complexity.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1e62f4 elementor--h-position-center elementor--v-position-middle elementor-arrows-position-inside elementor-pagination-position-inside elementor-widget elementor-widget-slides\" data-id=\"b1e62f4\" data-element_type=\"widget\" data-settings=\"{&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;transition&quot;:&quot;slide&quot;,&quot;transition_speed&quot;:500}\" data-widget_type=\"slides.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t\t\t<div class=\"elementor-slides-wrapper elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Slides\" dir=\"ltr\" data-animation=\"fadeInUp\">\n\t\t\t\t<div class=\"swiper-wrapper elementor-slides\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-repeater-item-b921218 swiper-slide\" role=\"group\" aria-roledescription=\"slide\"><div class=\"swiper-slide-bg\" role=\"img\" aria-label=\"MicrosoftTeams-image (1)\"><\/div><div class=\"swiper-slide-inner\" ><div class=\"swiper-slide-contents\"><\/div><\/div><\/div><div class=\"elementor-repeater-item-eea1a6f swiper-slide\" role=\"group\" aria-roledescription=\"slide\"><div class=\"swiper-slide-bg\" role=\"img\" aria-label=\"MicrosoftTeams-image\"><\/div><div class=\"swiper-slide-inner\" ><div class=\"swiper-slide-contents\"><\/div><\/div><\/div><div class=\"elementor-repeater-item-7e62470 swiper-slide\" role=\"group\" aria-roledescription=\"slide\"><div class=\"swiper-slide-bg\" role=\"img\" aria-label=\"MicrosoftTeams-image (2)\"><\/div><div class=\"swiper-slide-inner\" ><div class=\"swiper-slide-contents\"><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Previous slide\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\" aria-label=\"Next slide\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-381ad06 elementor-widget elementor-widget-text-editor\" data-id=\"381ad06\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If there were two words to define this logo embodied by this chevron, they would be openness and focus. These words reflect the KYOS corporate culture and are consistent with the commitment and expertise we offer on a daily basis.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36d7357 elementor-widget elementor-widget-heading\" data-id=\"36d7357\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">An accurate choice of colours<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85cfcf1 elementor-widget elementor-widget-text-editor\" data-id=\"85cfcf1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It is true that the choice of colours for the new website is a strong bias. This is precisely what the black background brings, it establishes a strong identity. This identity is relatively simple and elegant. The black colour is used to highlight a premium offer and a strong link with cybersecurity. The bonus is that it also fits into an environmental context where black\/dark website pages are known to reduce the power consumption of screens.<br \/><span style=\"font-style: inherit; font-weight: inherit; font-family: var( --e-global-typography-text-font-family ), Sans-serif;\">This blue with a slight violet hint is perfectly characteristic of the world of technology, this colour is bright, flashy, and full of character. It is a colour that is making a name for itself in its field, just as KYOS has done in its market so far. Blue is a symbol of the future, and this symbolism is intertwined with that of the chevron seen earlier.<br \/><\/span><span style=\"font-style: inherit; font-weight: inherit; font-family: var( --e-global-typography-text-font-family ), Sans-serif;\">Finally, the combination of the two colours creates a pleasant contrast, plunging us into a mysterious and reassuring universe.<\/span><\/p><div>\u00a0<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84aeae6 elementor-widget elementor-widget-heading\" data-id=\"84aeae6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Better safe than sorry<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6fb2eed elementor-widget elementor-widget-text-editor\" data-id=\"6fb2eed\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"MsoNormal\">This identity is also symbolised by the appearance of this curious new tagline, &#8220;Better safe than sorry&#8221;. Indeed, taken at face value, we would say that even if there is no such thing as zero risk, we are warning everyone to protect themselves (with our help) rather than regret not having done so, hence the expression &#8211; better safe than sorry. If you take this sentence at face value, you will see that we are confronting this presumptuous tagline with one of our strong values &#8211; simplicity.\u00a0 We still advise you to take it at face value. It is also the assurance of a challenge that pushes us to extend our expertise day after day. Expertise and know-how are still of paramount importance at KYOS and are firmly anchored in the company&#8217;s culture. Let us look ahead and in the future, let&#8217;s be &#8220;Better safe than sorry&#8221; together.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39fba3a elementor-widget elementor-widget-heading\" data-id=\"39fba3a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">A strong but accessible identity<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca2a1f3 elementor-widget elementor-widget-text-editor\" data-id=\"ca2a1f3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We can see that KYOS has chosen to use two main types of visuals to make its content accessible to as many people as possible. Some of the visuals will be of the first degree and will reinforce the business expertise by illustrating a field or business that does not necessarily speak to everyone.\u00a0<br \/>There will also be more conceptual, more abstract visuals, to reinforce this new brand which gives more thought and space to aesthetics. The aesthetic is reinforced by these new sans serif typefaces which give a sense of dynamism brought by modern curves. By putting all these things in place through its rebranding, Kyos is adopting a simple and accessible image, two words that sum it all up perfectly: simple and effective.<\/p><p>\u00a0<\/p><p class=\"MsoNormal\"><!--[endif]--><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-2c118617\" data-id=\"2c118617\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7fc6736d kyos-fixed-item elementor-widget elementor-widget-template\" data-id=\"7fc6736d\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"8782\" class=\"elementor elementor-8782 elementor-8557\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e7758e7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e7758e7\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2b28947\" data-id=\"2b28947\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-69ae174 elementor-widget elementor-widget-text-editor\" data-id=\"69ae174\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>More information on this subject?<\/p><p>We are at your disposal!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-991947b elementor-widget elementor-widget-button\" data-id=\"991947b\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#kyos-footer-bloc\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact us<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A new identity for even more expertise With the aim of constantly listening to our employees and our stakeholders in a more global sense, we at KYOS concluded that it was time to take advantage of the redesign of our website to update our visual identity. This was an opportunity to implement a major rebranding [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":9523,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6,7],"tags":[],"class_list":["post-10035","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-im-rampenlicht","category-in-the-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Rebranding at KYOS - KYOS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/staging.kyos.ch\/a-la-une\/rebranding-chez-kyos\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rebranding at KYOS - KYOS\" \/>\n<meta property=\"og:description\" content=\"A new identity for even more expertise With the aim of constantly listening to our employees and our stakeholders in a more global sense, we at KYOS concluded that it was time to take advantage of the redesign of our website to update our visual identity. This was an opportunity to implement a major rebranding [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/staging.kyos.ch\/a-la-une\/rebranding-chez-kyos\/\" \/>\n<meta property=\"og:site_name\" content=\"KYOS\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-15T15:57:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-16T09:50:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/staging.kyos.ch\/wp-content\/uploads\/2021\/06\/Article_KYOS_rebranding.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"427\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Etienne Maghakian\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Etienne Maghakian\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/staging.kyos.ch\/a-la-une\/rebranding-chez-kyos\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/staging.kyos.ch\/a-la-une\/rebranding-chez-kyos\/\"},\"author\":{\"name\":\"Etienne Maghakian\",\"@id\":\"https:\/\/staging.kyos.ch\/#\/schema\/person\/10c03a166f24b0dfb247a0c084600db4\"},\"headline\":\"Rebranding at KYOS\",\"datePublished\":\"2021-06-15T15:57:22+00:00\",\"dateModified\":\"2021-06-16T09:50:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/staging.kyos.ch\/a-la-une\/rebranding-chez-kyos\/\"},\"wordCount\":789,\"publisher\":{\"@id\":\"https:\/\/staging.kyos.ch\/#organization\"},\"image\":{\"@id\":\"https:\/\/staging.kyos.ch\/a-la-une\/rebranding-chez-kyos\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/staging.kyos.ch\/wp-content\/uploads\/2021\/06\/Article_KYOS_rebranding.jpg\",\"articleSection\":[\"Im Rampenlicht\",\"In the news\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/staging.kyos.ch\/a-la-une\/rebranding-chez-kyos\/\",\"url\":\"https:\/\/staging.kyos.ch\/a-la-une\/rebranding-chez-kyos\/\",\"name\":\"Rebranding at KYOS - KYOS\",\"isPartOf\":{\"@id\":\"https:\/\/staging.kyos.ch\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/staging.kyos.ch\/a-la-une\/rebranding-chez-kyos\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/staging.kyos.ch\/a-la-une\/rebranding-chez-kyos\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/staging.kyos.ch\/wp-content\/uploads\/2021\/06\/Article_KYOS_rebranding.jpg\",\"datePublished\":\"2021-06-15T15:57:22+00:00\",\"dateModified\":\"2021-06-16T09:50:32+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/staging.kyos.ch\/a-la-une\/rebranding-chez-kyos\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/staging.kyos.ch\/a-la-une\/rebranding-chez-kyos\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/staging.kyos.ch\/a-la-une\/rebranding-chez-kyos\/#primaryimage\",\"url\":\"https:\/\/staging.kyos.ch\/wp-content\/uploads\/2021\/06\/Article_KYOS_rebranding.jpg\",\"contentUrl\":\"https:\/\/staging.kyos.ch\/wp-content\/uploads\/2021\/06\/Article_KYOS_rebranding.jpg\",\"width\":640,\"height\":427},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/staging.kyos.ch\/a-la-une\/rebranding-chez-kyos\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/staging.kyos.ch\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Rebranding at KYOS\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/staging.kyos.ch\/#website\",\"url\":\"https:\/\/staging.kyos.ch\/\",\"name\":\"KYOS\",\"description\":\"Better safe than sorry\",\"publisher\":{\"@id\":\"https:\/\/staging.kyos.ch\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/staging.kyos.ch\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/staging.kyos.ch\/#organization\",\"name\":\"KYOS\",\"url\":\"https:\/\/staging.kyos.ch\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/staging.kyos.ch\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/staging.kyos.ch\/wp-content\/uploads\/2021\/06\/01.kyos_.logo_.noir_.width_.360-1.png\",\"contentUrl\":\"https:\/\/staging.kyos.ch\/wp-content\/uploads\/2021\/06\/01.kyos_.logo_.noir_.width_.360-1.png\",\"width\":360,\"height\":80,\"caption\":\"KYOS\"},\"image\":{\"@id\":\"https:\/\/staging.kyos.ch\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/staging.kyos.ch\/#\/schema\/person\/10c03a166f24b0dfb247a0c084600db4\",\"name\":\"Etienne Maghakian\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/staging.kyos.ch\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/ae7f1a0e450b509aaa528bdd6bf7b596556a5219b7ec73e1de10dd84ec9384f5?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/ae7f1a0e450b509aaa528bdd6bf7b596556a5219b7ec73e1de10dd84ec9384f5?s=96&d=mm&r=g\",\"caption\":\"Etienne Maghakian\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Rebranding at KYOS - KYOS","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/staging.kyos.ch\/a-la-une\/rebranding-chez-kyos\/","og_locale":"en_US","og_type":"article","og_title":"Rebranding at KYOS - KYOS","og_description":"A new identity for even more expertise With the aim of constantly listening to our employees and our stakeholders in a more global sense, we at KYOS concluded that it was time to take advantage of the redesign of our website to update our visual identity. This was an opportunity to implement a major rebranding [&hellip;]","og_url":"https:\/\/staging.kyos.ch\/a-la-une\/rebranding-chez-kyos\/","og_site_name":"KYOS","article_published_time":"2021-06-15T15:57:22+00:00","article_modified_time":"2021-06-16T09:50:32+00:00","og_image":[{"width":640,"height":427,"url":"https:\/\/staging.kyos.ch\/wp-content\/uploads\/2021\/06\/Article_KYOS_rebranding.jpg","type":"image\/jpeg"}],"author":"Etienne Maghakian","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Etienne Maghakian","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/staging.kyos.ch\/a-la-une\/rebranding-chez-kyos\/#article","isPartOf":{"@id":"https:\/\/staging.kyos.ch\/a-la-une\/rebranding-chez-kyos\/"},"author":{"name":"Etienne Maghakian","@id":"https:\/\/staging.kyos.ch\/#\/schema\/person\/10c03a166f24b0dfb247a0c084600db4"},"headline":"Rebranding at KYOS","datePublished":"2021-06-15T15:57:22+00:00","dateModified":"2021-06-16T09:50:32+00:00","mainEntityOfPage":{"@id":"https:\/\/staging.kyos.ch\/a-la-une\/rebranding-chez-kyos\/"},"wordCount":789,"publisher":{"@id":"https:\/\/staging.kyos.ch\/#organization"},"image":{"@id":"https:\/\/staging.kyos.ch\/a-la-une\/rebranding-chez-kyos\/#primaryimage"},"thumbnailUrl":"https:\/\/staging.kyos.ch\/wp-content\/uploads\/2021\/06\/Article_KYOS_rebranding.jpg","articleSection":["Im Rampenlicht","In the news"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/staging.kyos.ch\/a-la-une\/rebranding-chez-kyos\/","url":"https:\/\/staging.kyos.ch\/a-la-une\/rebranding-chez-kyos\/","name":"Rebranding at KYOS - KYOS","isPartOf":{"@id":"https:\/\/staging.kyos.ch\/#website"},"primaryImageOfPage":{"@id":"https:\/\/staging.kyos.ch\/a-la-une\/rebranding-chez-kyos\/#primaryimage"},"image":{"@id":"https:\/\/staging.kyos.ch\/a-la-une\/rebranding-chez-kyos\/#primaryimage"},"thumbnailUrl":"https:\/\/staging.kyos.ch\/wp-content\/uploads\/2021\/06\/Article_KYOS_rebranding.jpg","datePublished":"2021-06-15T15:57:22+00:00","dateModified":"2021-06-16T09:50:32+00:00","breadcrumb":{"@id":"https:\/\/staging.kyos.ch\/a-la-une\/rebranding-chez-kyos\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/staging.kyos.ch\/a-la-une\/rebranding-chez-kyos\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/staging.kyos.ch\/a-la-une\/rebranding-chez-kyos\/#primaryimage","url":"https:\/\/staging.kyos.ch\/wp-content\/uploads\/2021\/06\/Article_KYOS_rebranding.jpg","contentUrl":"https:\/\/staging.kyos.ch\/wp-content\/uploads\/2021\/06\/Article_KYOS_rebranding.jpg","width":640,"height":427},{"@type":"BreadcrumbList","@id":"https:\/\/staging.kyos.ch\/a-la-une\/rebranding-chez-kyos\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/staging.kyos.ch\/en\/"},{"@type":"ListItem","position":2,"name":"Rebranding at KYOS"}]},{"@type":"WebSite","@id":"https:\/\/staging.kyos.ch\/#website","url":"https:\/\/staging.kyos.ch\/","name":"KYOS","description":"Better safe than sorry","publisher":{"@id":"https:\/\/staging.kyos.ch\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/staging.kyos.ch\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/staging.kyos.ch\/#organization","name":"KYOS","url":"https:\/\/staging.kyos.ch\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/staging.kyos.ch\/#\/schema\/logo\/image\/","url":"https:\/\/staging.kyos.ch\/wp-content\/uploads\/2021\/06\/01.kyos_.logo_.noir_.width_.360-1.png","contentUrl":"https:\/\/staging.kyos.ch\/wp-content\/uploads\/2021\/06\/01.kyos_.logo_.noir_.width_.360-1.png","width":360,"height":80,"caption":"KYOS"},"image":{"@id":"https:\/\/staging.kyos.ch\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/staging.kyos.ch\/#\/schema\/person\/10c03a166f24b0dfb247a0c084600db4","name":"Etienne Maghakian","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/staging.kyos.ch\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/ae7f1a0e450b509aaa528bdd6bf7b596556a5219b7ec73e1de10dd84ec9384f5?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ae7f1a0e450b509aaa528bdd6bf7b596556a5219b7ec73e1de10dd84ec9384f5?s=96&d=mm&r=g","caption":"Etienne Maghakian"}}]}},"_links":{"self":[{"href":"https:\/\/staging.kyos.ch\/en\/wp-json\/wp\/v2\/posts\/10035","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/staging.kyos.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging.kyos.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging.kyos.ch\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.kyos.ch\/en\/wp-json\/wp\/v2\/comments?post=10035"}],"version-history":[{"count":0,"href":"https:\/\/staging.kyos.ch\/en\/wp-json\/wp\/v2\/posts\/10035\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staging.kyos.ch\/en\/wp-json\/wp\/v2\/media\/9523"}],"wp:attachment":[{"href":"https:\/\/staging.kyos.ch\/en\/wp-json\/wp\/v2\/media?parent=10035"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging.kyos.ch\/en\/wp-json\/wp\/v2\/categories?post=10035"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging.kyos.ch\/en\/wp-json\/wp\/v2\/tags?post=10035"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}